19 Jan Life as a Toronto DJ
The most common question I receive as a Toronto DJ is “Must be easy running a professional Toronto DJ service such as Sono DJ’s”. The answer; it is not all fun and games like some would think. Let me explain.
As the owner of Sono DJ’s for 20 plus years, I can confidently say it is not “easy”. There is much more than showing up to an event and playing music then leaving.
I often get emails and phone calls daily about inquiries for someone event. I then have to ask tens of questions about who, what, where, when, and how to forecast a fair quote for the client and I. After finalizing the amount (Which can take days of debating), I then have to brainstorm a unique playlist for the event based on hundreds of factors.
Brainstorming the playlist is easily the most difficult responsibility of my job. First I assess how long the event will be, then add 30 to 60 minutes based upon the size of the event. I do this because events often end later than anticipated. Secondly, I factor the location and venue. I often adjust my list based upon the event itself. Playing nightlife/clubbing music at a corporate party would not be ideal. Lastly, I consider the demographic. The people that are coming are very important on deciding what genre of music that Sono DJ should play.
Being at the event is my favourite part, but can be the most stressful. I am a very organized professional DJ, but sometimes there are factors I could not predict or prevent. Being able to adapt to these conditions can be difficult for most, but Sono DJ’s have over 20 years of experience, so we have seen and done it all.
Offering DJ services in the Toronto Area can be difficult, but rewarding if done correctly. Life as a Professional DJ has its benefits and disadvantages, but I love what I do. So much, I have been nicknamed “The Toronto DiskJockey” Like it? Any Suggestions?